Dr Pepper Snapple Group

Crush

CRUSH* - ORANGE REFRESHMENT SINCE 1916

In 1916, Clayton J. Howell, president and founder of the Orange Crush Company, partnered with California chemist Neil C. Ward to incorporate the company. Ward, a beverage and extract chemist, perfected the process of blending ingredients to create the exclusive formula that yielded the zesty, all-natural orange flavour of Orange Crush*. J.M. Thompson of Chicago is recognized as the original inventor of Orange Crush in 1906.

C. J. Howell was not new to the soft drink business, having earlier introduced Howell’s Orange Julep. Soft drinks of the time often carried the surname of the inventor along with the product name. Howell sold the rights to use his name in conjunction with his first brand; his partner, Ward, was given the honours and Crush was first premiered as “Ward’s Orange Crush.”

Orange Crush* was the first flavour produced by the company and others followed. Lime Crush* were introduced in a line known as “the Crushes” within a few years of the brand’s creation. Grape Crush* was introduced in 1960.

In 1989, Cadbury Beverages Canada Inc. acquired Crush USA from Procter & Gamble Co. Colourful new packaging graphics were introduced in 1991.

Today, the Crush* brand is part of Dr Pepper Snapple Group, Inc., an integrated beverage business marketing more than 50 beverage brands throughout North America.

Crush* is available in a variety of flavours including: Orange, Diet Orange, Cream Soda, Diet Cream Soda, Grape and Lime