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Our Values

  • Call to ACTION
  • Let's Play
  • Philanthropy
  • Sustainability
    Let's Play 220x144

    Getting Kids Active
    Through Let's Play, DPS will build or fix up 2,000 playgrounds, helping 5 million kids nationwide get active.

    Environmental Sustainability 220x144

    Growing For The Future

    Protecting and sustaining the environment is at the heart of our corporate social responsibility program.

     

    Action Nation 220x144

    Improving Communities

    ACTION Nation is dedicated to fostering physically active, engaged and sustainable communities where we live and work.

     

Our Company

  • Leadership Team
  • Our History
  • Our Mission
  • Our Operations
    Flavours 220x144

    Leading with Flavours
    Our success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavour.

    Investing 220x144

    Investing in CDM
    CDM is the leading producer of flavoured beverages in North America and the Caribbean.

    Sustainability 220x144

    Sustainability in ACTION
    We're putting sustainability in ACTION by operating our business responsibly at every step.

Crush

Though the formula for Orange Crush can be traced back to 1906, things really kicked off in 1916 when Clayton J. Howell partnered with Californian Neil C. Ward to incorporate the Orange Crush Company.

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Our History

Ward, a beverage and extract chemist, perfected the process of blending ingredients to create the exclusive formula that yielded the zesty, all-natural orange flavour of Orange Crush.

Soft drinks of the time often carried the surname of the creator along with the product name. C. J. Howell was not new to the soft drink business, having earlier introduced Howell's Orange Julep. Since Howell sold the rights to use his name in conjunction with his first brand, Ward was given the naming honours and Crush was first premiered as "Ward's Orange Crush."

Other flavour introductions followed the debut of Orange Crush.  Crush is now available in Orange, Diet Orange, Cream Soda, Diet Cream Soda, Grape, Lime nationwide; and Strawberry, Pineapple, and Birch Beer in some provinces.

Today, Crush is part of Canada Dry Mott's, a subsidiary of Plano, Texas-based
Dr Pepper Snapple Group, an integrated refreshment beverage business marketing more than 50 beverage brands throughout North America.

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