Hawaiian Punch is made with natural fruit juices and flavours, including such tropical favorites as lemon berry squeeze, fruit juicy red, and green berry rush.
In 1934 A.W. Leo, Tom Yates and Ralph Harrison developed the first Hawaiian Punch recipe in a converted garage in Fullerton, California. They wanted a tropical-tasting syrup to add to their line of ice cream toppings sold under the trade name Pacific Citrus Products Company. "Leo's Hawaiian Punch," as the brand was called at the time, was sold to area restaurants, soda fountains and ice cream manufacturers.
Reuben P. Hughes purchased the company with other investors in 1946, and renamed it the Pacific Hawaiian Products Co. Although consumers had discovered that Leo's Hawaiian Punch concentrate was a delicious drink when mixed with water, they could not purchase it directly. Hughes immediately remedied the situation by introducing quart bottles of the concentrate for sale in retail grocery stores in the West and offered a ready-to-serve red Hawaiian Punch in a 46-ounce can in 1950.
During the '50s, skyrocketing sales for the Hawaiian Punch brand and other fruit juice products catapulted Pacific Hawaiian to the middle ranks of U.S. beverage corporations. In 1955, the company introduced frozen concentrate in 6-ounce cans to grocery stores. Later in the year, Hawaiian Punch became a national brand. To take advantage of the fun tropical image of the brand, advertising agency Atherton-Privett created the familiar Punchy character in December 1961. Punchy and his frequent target Opie (also known as Oaf) remained in use through the 1990s.
In 1963, RJ Reynolds Company acquired Hawaiian Punch. In 1981, the business was transferred to Del Monte, a wholly owned subsidiary of RJR. Del Monte grew the Hawaiian Punch business and introduced several new products, such as a powder version, soft drinks and other flavors for the brand, and expanded Hawaiian Punch to new distribution channels throughout the United States.
Procter & Gamble Co. (P&G) acquired the Hawaiian Punch business from Del Monte in 1990. Then, on May 15, 1999, Cadbury Schweppes acquired all rights to Hawaiian Punch from P&G.
Today, Hawaiian Punch is part of Canada Dry Mott's, a subsidiary of Plano, Texas-based Dr Pepper Snapple Group, an integrated refreshment beverage business marketing more than 50 beverage brands throughout North America.
Hawaiian Punch was re-launched in Canada in February 2013, bringing three exciting flavours back to teens and tweens across the country – Fruit Juicy Red, Lemon Berry Squeeze, and Green Berry Rush.