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Orangina
ORANGINA* - PULP HISTORY
Orange pulp, a small bulbous bottle, and a vivid logo with an orange swirl device. All these and the name itself, Orangina*, are indicative of the fruit, sunshine, color and Mediterranean origins behind the success of this unique French soft drink.
Supported by a great advertising story and continuous innovation since its birth in 1936 in Boufarik, Algeria, Orangina* has become the market leader of the fruit carbonated soft drinks market in France, selling more than 180 million litres a year.
In 1936, at the Marseilles fair, Doctor Trigo, a Spanish pharmacist introduced Naranjina, a sparkling, natural juice drink based on orange juice and pulp. Very interested, Leon Beton had the idea to use his orange trees in Boufarik to produce this new beverage. Renamed Orangina*, the little round bottle quickly became a familiar sight all over Algeria.
Introduced in France in 1951, Orangina* was a great success, quickly aided by Bernard Villemot's famous poster depicting a parasol made from an orange peel. Visually powerful, this orange peel set against its blue background was to become the future hallmark of all Orangina's* advertising. A fantastic and modern advertising story was created, based on the café tables and then the refrigerator, supported by famous artists such as Michel Berger, Serge Gainsbourg, Terry Gilliam, Alain Chabat, and fashion designer Jean-Paul Goude. In 1972 its advertising strategy based on the concept of shaking the bottle "Secouez-moi" was created and is still going strong today.
Since its introduction to Canada, Orangina* has maintained a strong connection to the artistic community. In 2008, Orangina* Originals was launched to find the next great Orangina* artist who will carry on the tradition started by Villemot 50 years ago. Our winner, Erica Chai, connected the history of Villemot's vision while bringing freshness and flair as the brand continues to evolve.
Today, Orangina* in the U.S. and Canada is part of Plano, Texas-based Dr Pepper Snapple Group, Inc.