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ROSE'S*: FROM LIMES TO INFUSIONS
If you’ve ever sipped a margarita, a cosmopolitan or a banana daiquiri, there’s a good chance that you’ve had Rose’s* Lime Juice.
The brand owes much of its success to its rich heritage, a legacy that dates back to the days of tall ships with wind-filled sails. It was an age when Britannia ruled the waves, and a long ocean voyage often meant a death sentence for weary sailors. Scurvy was the scourge of the seven seas, killing more sailors than storms and foreign navies combined.
In 1867, Scottish businessman Lauchlin Rose had been in the juice business for two years. That same year, two things happened: Rose patented his process of preserving lime juice without using rum and the 1867 Merchant Shipping Act was passed. Although the sailors grumbled a little about losing their rum, it wasn’t long before sweetened juice from Rose’s West Indian limes was a shipboard staple.
In 1901, the first bottle of Rose’s* arrived in the United States, introducing the brand’s great taste and distinctive label to a whole new nation.
After World War II, the brand saw a period of spectacular growth, and was eventually acquired by Schweppes in 1957. When Cadbury Schweppes acquired Mott’s in 1982, Rose’s* moved across the ocean to join the Mott’s family. The product line thrived under Mott’s management, adding Rose’s* Grenadine, to its line up. Even before the addition of Rose’s* Cocktail Infusions, with their cranberry, blueberry and green apple flavours were added in 2003, the brand had grown to be used in more mixed drinks than any other non-alcoholic ingredient.
Today, Rose’s* is part of Plano, Texas-based Dr Pepper Snapple Group, Inc.