Welch's Group Shot

Welch's

Though the first go-round of Dr. Welch's Unfermented Wine was a failure, the introduction of the renamed Welch's Grape Juice at the World's Columbian Exposition in Chicago was a great success.

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History

The story of Welch's dates back to 1869, when physician and dentist Dr. Thomas Bramwell Welch developed a method for pasteurizing grape juice in his home in Vineland, New Jersey. His goal was to produce an alcohol-free wine to be used at communion in his local church. Unfortunately, parishioners saw no need to do away with the traditional wine, and "Dr. Welch's Unfermented Wine" was a failure.

Dr. Charles E. Welch, son of the Welch's® founder, was more interested in his father's grape juice developments than in his own dentistry career. In 1875, he returned to Vineland and resumed production of "Dr. Welch's," while still maintaining his practice.

In 1893, Charles changed the name to "Welch's Grape Juice," and the renamed product premiered at the World's Columbian Exposition in Chicago. Later that year, he made Welch's a national favourite by giving out samples at the Chicago World's Fair. He then decided to give up dentistry and to focus full-time on the marketing of grape juice.

Welch's continued to grow in the years that followed, due in part to ambitious advertising and promotion. Beginning in 1934 with the top-rated radio program, "The Irene Rich Show," Welch's sponsored such programs as "Howdy Doody," "Walt Disney's Mickey Mouse Club," and "The Flintstones."

Today, consumers can reap the health benefits of grape juice while still enjoying the great taste.

Welch's is licensed to Canada Dry Mott's, a subsidiary of Dr Pepper Snapple Group, an integrated refreshment beverage business marketing more than 50 beverage brands throughout North America.

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