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Welch's Grape Juice
WELCH'S® - A TRADITION OF QUALITY FRUIT FLAVOURS
The story of Welch’s® dates back to 1869, when physician and dentist Dr. Thomas Bramwell Welch developed a method for pasteurizing grape juice in his home in Vineland, N.J. His goal was to produce an alcohol-free wine to be used at communion in his local church. Unfortunately, parishioners saw no need to do away with the traditional wine, and “Dr. Welch’s Unfermented Wine” was a failure.
Dr. Charles E. Welch, son of Welch’s® founder, was more interested in his father’s grape juice developments than in his own dentistry career. In 1875, he returned to Vineland and resumed production of “Dr. Welch’s,” while still maintaining his practice.
In 1893, Charles changed the name to “Welch’s® Grape Juice,” and the renamed product premiered at the World’s Columbian Exposition in Chicago. Later that year, he made Welch’s a national favourite by giving out samples at the Chicago World’s Fair. He then decided to give up dentistry and to focus full-time on the marketing of grape juice.
Welch’s® continued to grow in the years that followed, due in part to ambitious advertising and promotion. Beginning in 1934 with the top-rated radio program, The Irene Rich Show, Welch’s® sponsored such programs as Howdy Doody, Walt Disney’s Mickey Mouse Club and The Flintstones.
Welch's offers a variety of products in Canada including: Welch's® 100% concord grape juice, Welch's® 100% Light concord grape juice, Welch's® 100% White Grape Juice, Welch's® Frozen Grape Juice, and Welch's® Grape Jelly.
Today, consumers can reap the health benefits of grape juice, while still enjoying the great taste. The Welch’s® juice brand is licensed to subsidiaries of Plano, Texas-based Dr Pepper Snapple Group, Inc.
Welch's 100% Concord Grape Juice is endorsed by the Heart and Stroke Foundation's Health Check Program. For more information about the Health Check program, please visit http://www.healthcheck.org/page/grocery-product-finder