DPS AND CDM ARE FOCUSED ON HELPING CONSUMERS MAKE INFORMED CHOICES TO BALANCE CALORIES IN AND CALORIES OUT.
Our goal is to help families achieve that balance by providing the tools, places, and inspiration to make physical activity a daily priority. We are helping kids have a place to play through Let’s Play, alongside our partnership with KaBOOM! We are giving kids the tools for play through our relationship with Good Sports.
Since 2011, DPS has invested $28 million in Let’s Play, impacting more than 10 million kids across the U.S., as well as Canada and Mexico.
Let’s Play is driven by DPS and CDM partnerships with two organizations – KaBOOM! and Good Sports.
KaBOOM! is a national nonprofit dedicated to giving all kids the childhood they deserve, filled with balanced and active play, so they can thrive. KaBOOM! works to bring balanced and active play into the daily lives of all kids, particularly those growing up in poverty in North America. They do this by creating great places to play, inspiring communities to promote and support play, and driving the national discussion about the importance of play in fostering healthy and productive lives.
The Good Sports mission is to give all kids the lifelong benefits of sports and physical activity by providing new equipment, apparel, and footwear to those most in need. Good Sports’ main objective is to get as many kids off the sidelines and into the game as possible.